Jada

Jada Toys is a privately held leading global toy company. Since our inception in 1999, our strong focus on pop, trend, and car culture has grown our portfolio from die-cast vehicles and radio control to include collectible and action figures, dolls, preschool toys, and more.

Reaching kids, parents, and collectors, our products inspire and entertain. Our catalog growth draws upon current trends and inspiration from fans and collectors. Attention to detail and high quality are paramount and reflected in lines that include iconic properties like DC Comics, Marvel Superheroes, Fast & Furious, Disney Princess, and more. In addition to licensed merchandise, our own IP includes Bigtime Muscle, MetalFigs, My First Truck, Hero Patrol Girlmazing, Fart Karts, and the new socially conscious eco doll line B-Kind.

Jada’s merging of die-cast figures with pop culture created MetalFigs, a must-have collectible. With a spotlight on innovation, we are the originator of the USB-powered RC car, which is now industry standard. With over 20 years building smiles, we are just getting started!