Since 1980 the Losi brand has been focused on performance. In the early days of R/C, the standard hobby-grade R/C car was not meant for competition and could not survive the harsh landings and impacts found in racing. At its start, Losi sold option parts that helped R/C cars survive the abuse encountered on off-road racetracks. This led to a surge in R/C racing popularity, and it wasn’t long before Losi put its focus on developing its first R/C car, the JRX2. The rest is history.
Up to the early 2000s, the Losi brand was laser-focused on competitive R/C cars. One of the most iconic is the 8IGHT platform, which set the bar for the 1/8-scale racing industry. In 2010, the company kept its promise to its core consumer and created the TLR (Team Losi Racing) brand, which, to this day, is solely dedicated to R/C racing vehicles. In turn, Losi adopts the technology and materials from the TLR brand, puts an extra focus on drawing inspiration from full-scale racing, and brings it to your fingertips. Losi is where innovation and scale realism converge.
